Capabilities
How I work across the product lifecycle
Themes drawn from 15+ years leading and contributing to digital product design.
Product & experience design
End-to-end design for digital products—from research and prototyping through interface design, user testing, and analytics-informed iteration.
UX research & discovery
User-centered strategies grounded in research, stakeholder engagement, and evidence that informs product direction.
AI Design
Applying AI in UX and product design alongside engineers—seamless handoff and a practice that bridges design and implementation, approaching the craft of a design engineer.
Design systems & scalable UI
Building scalable design systems and delivering digital solutions on tight timelines without sacrificing craft or consistency.
Service design
Applying service design and design thinking to connect user needs with business goals across complex product and service ecosystems.
Design leadership
Leading experience design teams, deploying talent effectively, and fostering collaboration across global, multicultural organizations.
Industries
Sectors and contexts
Experience spans consulting engagements and in-house product work across regulated and consumer-facing domains.
Consulting
BCG X, Accenture Interactive/Fjord, and multi-national digital consultancy programs.
Telecom
Portal migrations, digital TV commerce, and sales acceleration for leading telcos in Brazil and Chile.
Healthcare
User-centered digital products and services in healthcare across regulated engagements.
Financial services
Digital factory setup, onboarding journeys, and website programs for leading banks in Ecuador, Honduras, and Chile.
Energy
Mining operation optimization and digital solutions in energy & resources.
Aviation
Loyalty program redesign and global website development for leading Latin American airlines.
Automotive
Digital product and service design in automotive, part of a cross-industry UX portfolio.